Today, financial success for corporations is enhanced when brands sponsor causes that say, "We're the brand who cares". A powerful message with far-reaching effects strengthens customer loyalty like nothing else. Brand identified with the 'halo effect' of good corporate citizenship, 'Living Prevention TV with AlternaCare' - consumer spending is influenced. (see examples here)
Tap Into Today's Hot-Topic
Today's hot trend is clean living. So significant is the shift in consumer spending, hundreds of billions of dollars is spent. Included in clean living is CAM - Complementary Alternative Medicine and the $100 billion spend by 156 million in the U.S.
This shift in spending makes clear, people frustrated with poor results of conventional medicine and health insurance costs, are looking for answers. Living Prevention TV with AlternaCare has the answers millions need. Poised to make an impact, corporate sponsors can align with a refreshing solution only AlternaCare provides.
Statistics Are Clear
Consumers spending for CAM has increased 300% in years 2007-2012
158 million people purchase CAM annually - (Complimentary Alternative Medicine)
Consumer demand for CAM is at an all-time high
$100 billion spent in 2014, CAM is triple growth in one decade
Organic demand is changing U.S. consumer demand at major retailers;
Amazon, Wal-Mart, Target, & Costco whose new profits come from meeting public demand for organic
Answering the Needs of 158 Million U.S. Consumers
AlternaCare is here to serve millions with answers needed for healthy living. Sponsorship positions your brand with a unique opportunity that tells consumers your brand is sensitive to their needs.
Brand impact statistics reveal:
Nearly 90% of Americans say it's important for businesses, government, & non-profits collaborate in solve pressing social issues.
85% of Americans have a more positive image of a product or company when it supports a cause they care about.
79% of Americans say they switch from one brand to another brand if the other brand is associated with a good cause.
Additional Facts Reveal;
a. She-conomy.com reports cause-related marketing is greatest among those most likely to make key purchasing decisions: women (84%), parents of young children (81%) and individuals (81%)
b. According to HHS.gov CAM (Complementary Alternative Medicine) spending reached $100 Billion in out of pocket spending in 2014. A 300% increase from $33 billion spent in 2007
c. Women according to the U.S. Census Bureau, control 85% of U.S. spending
d. As primary caregivers according to she-conomy.com, "women make 91% of the buying decisions" That translates into $91 of the $100 billion spent on CAM
Living Prevention TV the 'Not-To-Be-Missed' Opportunity
As a woman founded and led nonprofit, AlternaCare has a unique appeal to women. Men also respond to AlternaCare and that makes brand sponsorship a unique marketing opportunity not-to-be-missed.
Harnessing the Consumer Spending Shift
Resolving the needs millions of health-centered people have, Living Prevention TV with AlternaCare reaches consumers. Dominating this space, sponsor support means making an impact as financial support improves the quality of life through our people-soulutions. This is the power of nonprofit Sponsorship to connect consumers with your brand increases public relations today, and tomorrow.
Strengthen Brand Loyalty
Drive New Sales
Achieve the 'Halo Effect' of Good Corporate Citizenship
Identify with a Growing Demographic of Consumers
Achieve New Profits
Increase Public Image
Enhance Brand Reputation