Today, financial success for corporations is enhanced by brands who sponsor causes that say, "We're the brand who cares". This powerful messaging has far-reaching effects to strengthen customer loyalty like nothing else can. When a brand is identified with the 'halo effect' of good corporate citizenship, consumer spending is influenced. (see examples here)
Tap Into Today's Hot-Topic
Today's hot trend is holistic living and organic eating. So significant is the shift in consumer spending that hundreds of billions of dollars is spent. In alternative health care called CAM - Complementary Alternative Medicine is a $100 billion spending shift alone by 158 million in the U.S..
While the shift in consumers spending is clear, for millions who are left frustrated with the ever-rising health insurance costs means paying a high costs for health insurance and health care they don't want the kinds of health care offered.
AlternaCare has the answers millions need who aren't served by health insurance. Now poised to make an impact on the 158 million people who use CAM for health care means, corporate sponsors have an opportunity to align their brand with a refreshing solution only AlternaCare provides.
Statistics Are Clear
Consumer spending for CAM has increased 300% in years 2007-2012
158 million people purchase CAM - (Complimentary Alternative Medicine)
Consumer demand for CAM continues to increase and organic spending is at an all-time high
An estimated $100 billion was spent in 2014 in out of pocket for CAM - triple growth in one decade
Holistic spending is changing the landscape of U.S. consumer demand shifting major retailers;
Amazon, Wal-Mart, Target, & Costco whose new profits come from meeting public demand for organic
Answering the Needs of 158 Million U.S. Consumers
AlternaCare is here to serve millions with answers they need for healthy living. With our 'healthy insurance alternative', sponsorship positions your brand with a unique opportunity to support our mission and tell consumers your brand is sensitive to their needs.
Doing so means brand impact as statistics reveal:
Nearly 90% of Americans say it's important for businesses, government, & non-profits to collaborate and solve pressing social issues.
85% of Americans have a more positive image of a product or company when it supports a cause they care about.
79% of Americans say they switch from one brand to another brand if the other brand is associated with a good cause.
Additional Facts Reveal;
a. She-conomy.com reports cause-related marketing is greatest among those most likely to make key purchasing decisions: women (84%), parents of young children (81%) and individuals (81%)
b. According to HHS.gov CAM (Complementary Alternative Medicine) spending reached $100 Billion in out of pocket spending in 2014. A 300% increase from $33 billion spent in 2007
c. Women according to the U.S. Census Bureau, control 85% of U.S. spending
d. As primary caregivers according to she-conomy.com, "women make 91% of the buying decisions" That translates into $91 of the $100 billion spent on CAM
AlternaCare Sponsorship 'Not-To-Be-Missed' Opportunity
As a woman founded and led nonprofit, AlternaCare has a unique appeal to women who feel their needs are met for a 'better than health insurance' solution. However, men also respond to AlternaCare. That makes sponsorship a unique marketing opportunity not-to-be-missed.
Harnessing the Consumer Spending Shift
Resolving the needs millions of health-centered people have, AlternaCare reaches consumers searching Google for "health insurance alternatives". Dominating this space, sponsor support means your brand makes an impact. Financial support improves the quality of life through AlternaCare's people-soulutions.
This is the power of nonprofit Sponsorship to connect consumers with your brand increases public relations today, and tomorrow.
Strengthen Brand Loyalty
Drive New Sales
Achieve the 'Halo Effect' of Good Corporate Citizenship
Identify with a Growing Demographic of Consumers
Achieve New Profits
Increase Public Image
Enhance Brand Reputation